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Case Study · Land Insights · Dispo Tool

Dispo Tool — helping land flippers manage & move their listings.

Role
Lead Product Designer
Timeline
12 weeks
Team
Head of Product · 2 Engineers
Tools
Figma

High interest rates cooled the land market. Experienced flippers kept moving inventory — beginner-to-intermediate flippers got stuck. They had data, but no clear next action on why the listings weren't selling.

  1. 01RequirementsDefined problem, goals, and prioritized feature list
  2. 02User FlowsMapped end-to-end journeys
  3. 03DesignsAll use cases, interactions, and details in Figma

The discovery process.

Note — these are rebuilt for portfolio purposes. The originals lived in Figma as working artifacts, not polished deliverables.

  • Dashboard
    • Data Platform
      • Saved Filters
      • Exported Data
      • Market Research
    • Manage Listings
      • View All Listings
      • New Listing
      • Listing Detail
      • Kanban View
    • Listing Builder
      • Templates
      • Build Custom
      • Share Listing
    • Marketing Builder
      • Campaigns
      • Share with Realtor
Sitemap
  1. Add a listing
    Sign in Dashboard Has URL? Pull from Zillow
  2. Track performance
    Sign in Dashboard Doing well? Modify listing
  3. Move a deal
    Kanban Listed Buyer found Sold
  4. Build a good listing
    Templates Have realtor? Share & list
Flows · 6 journeys

Features shipped in under three months.

Dashboard and listings table with top-level stats and a sortable table of properties
01 · Dashboard & Listings
Kanban board with columns for each listing stage and rich property cards
02 · Kanban View
Create new listing form with Zillow URL, financials, live profit breakdown, and property lookup
03 · Create Listing
Listing detail page with photos, MLS metrics, traction score, listing grade, recommendations, and timeline
04 · Listing Detail
Photos gallery detail within a listing
05 · Photos
Date selection detail for deal timeline
06 · Dates
Notes and timeline interaction within a listing
07 · Notes & Timeline
Emoji reactions on notes and comments
08 · Reactions
2.5wks
Designed end-to-end
<3mo
Released to production
$35M
In potential user sales supported