8+
Startups taken from 0→1 as founding or sole designer
I like to make complicated things simple.
§ 01 — Impact
Numbers I'm proud of
95 → 5%
Onboarding drop-off reduced from 95% to 5% at Brightflow
40%
Efficiency gain for customer-service reps with a five-case workflow at Cencora
55%
Less design time on a custom AI-built CRM at Land Insights — 6 months planned, delivered in under 12 weeks
60%
Less documentation time with an AI clinical assistant for AvodahMed
12x
Designers & devs led at Digital River
§ 02 — Case Studies
What I worked on recently
Custom EHR
Designing a New Healthcare Model
Created the EHR and operational workflows that brought a new care delivery model to life.
7.5% Sales Growth
Modernizing the Collector Car Marketplace
Redesigned the buying, selling, and consignment experience for collectors and enthusiasts.
0 → 1 Marketplace
Connecting Pet Owners with Available Groomers
Built a dual-sided marketplace that matched pet owners with nearby groomers who had open appointments.
$35M Sales Potential
Making Property Listings More Competitive
Designed AI-powered workflows that generated listing insights and recommendations to help agents sell properties faster.
AI Translation Platform
Preserving Meaning Across Forgotten Languages
Redesigned a platform that used AI to translate biblical meaning across rare and disappearing languages.
§ 03 — Experience
Where I've spent the last 20 years
Aug 2024 — present
Senior Product Designer · Cencora
+ Expand
- Led end-to-end product design for key initiatives across four enterprise applications supporting customer service, sales operations, customer self-service, and logistics workflows.
- Improved customer service portal usability by 35% by introducing multi-account support workflows allowing users to manage up to five customers simultaneously.
- Defined interaction direction and responsive strategy for MVP features integrated from newly acquired partner platforms.
- Drove design direction and stakeholder alignment across business, product, and engineering.
- Extended the enterprise design system with application-level patterns supporting scalable implementation across teams.
- Led features end-to-end from discovery through validation, engineering handoff, release support, and post-launch metric tracking.
- Used portal analytics and usage behavior to restructure navigation hierarchy and improve content prioritization.
Jan 2012 — present
Fractional Lead Product Designer · Selected Clients & Projects
+ Expand
- Led the design and definition of a custom EHR platform, translating operational requirements into a complete product experience including user roles, permissions, settings systems, workflow models, and clinic/entity-level management.
- Led product design across multiple engagements, serving as the primary decision-maker for feature direction, user workflows, interaction patterns, and overall product experience.
- Served as the sole product designer for a 0→1 marketplace platform, leading feature definition, workflow design, and end-to-end user experience decisions from concept through engineering handoff.
- Led product design for a management platform supporting workflows tied to $35M in projected user sales.
- Delivered five major platform features within nine months, including a full CRM workflow system completed in under three months using Claude Code to accelerate delivery timelines prior to engineering handoff.
Oct 2023 — Aug 2024
Senior Product Designer · Avodah (Startup · 2nd design hire)
+ Expand
- Led product design across two divisions of an AI-powered B2B SaaS platform
- Designed workflows translating AI-generated insights into actionable customer-facing experiences
- Co-facilitated design sprints aligning business goals with emerging AI feature opportunities
- Maintained shared design system supporting scalable implementation across engineering teams
- Partnered closely with product leadership to define interaction patterns for AI-assisted tooling
Jun 2021 — Sep 2023
Senior Product Designer · Brightflow AI (Startup · Founding Designer)
+ Expand
- Founding product designer for a FinTech AI SaaS platform delivering automated financial insights for SMB customers.
- Designed end-to-end AI-driven workflows translating complex financial signals into decision-support dashboards.
- Defined early product experiences across onboarding, reporting, forecasting, and AI-driven insights workflows.
- Built strong relationships with customers and internal stakeholders to identify problems, validate opportunities, and shape roadmap priorities.
- Partnered with product leadership to prioritize roadmap initiatives using RICE scoring in Productboard.
- Built a scalable design system that improved delivery speed by ~40%.
- Synthesized customer research into new model-driven feature opportunities.
- Facilitated discovery workshops aligning stakeholders around AI-driven product direction.
May 2018 — May 2021
User Experience Designer · Ameriprise Financial
+ Expand
- Designed advisor workflow platform supporting a multi-year enterprise digital transformation initiative.
- Created behavioral archetypes that informed the structure of a centralized advisor dashboard used to support decision-making across client portfolios.
- Improved advisor decision-making efficiency by ~30% through workflow and information architecture improvements.
- Contributed to the enterprise design system adopted across multiple product teams to support scalable implementation.
Jun 2013 — Aug 2015
User Experience Visual Designer · US Bank
+ Expand
- Led visual experience design for a new online banking platform launch across core customer workflows.
- Conducted journey research across mortgage and checking experiences to identify usability gaps and opportunities for improvement.
- Facilitated stakeholder workshops with mortgage specialists to improve application workflows and reduce friction in the lending process.
Jul 2006 — Jun 2012
Senior Creative Manager · Digital River (12+ creative direct reports)
+ Expand
- Led the creative department supporting global eCommerce checkout experiences, managing a cross-functional team of designers, developers, and copywriters across multiple initiatives.
- Owned team priorities, roadmap alignment, hiring, and delivery planning in partnership with product, engineering, and business stakeholders.
- Directed experimentation strategy using A/B testing to improve conversion performance across high-volume commerce flows.
- Implemented delivery frameworks that increased team productivity by ~40%.
- Partnered with senior stakeholders to align UX strategy with revenue goals and platform performance metrics.
- Designed and operationalized team workflows spanning project intake, estimation, prioritization, resource planning, and delivery management across a cross-functional organization.
§ 05 — Connect
Let's work together.
Whether it's a new project, an open role, a quick question, or just a hello — I'd love to hear from you.