Kelly Brehm

2024 — present

Senior Product Designer · Cencora

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Owned product design across four applications, including customer service, internal sales, customer portal, and shipping/logistics portal experiences.
Improved usability of the customer service portal by 35% by introducing the ability for users to support up to five customers at once.
Defined design direction and responsive strategy for MVP features newly integrated into the platform from recently acquired business partners.
Facilitated weekly collaboration sessions with product, business, and stakeholder teams to align on priorities, requirements, and feature direction.
Worked within the core design system while creating application-level mini design systems aligned to shared patterns and standards.
Led features through the full end-to-end design process, including discovery, ideation, refinement, research and validation, detailed handoff requirements, design reviews, dev testing, and post-release metric tracking.
Reviewed customer portal traffic and usage metrics to understand content priorities and inform navigation structure, hierarchy, and feature decisions.

2024 — present

Lead Product Design Consultant · Independent

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Ran multi-day onsite discovery workshops with business stakeholders and customers to identify problems, opportunities, and product direction.
Synthesized workshop insights into feature priorities aligned to business goals and user needs.
Served as lead designer responsible for a core platform application and its primary feature set.
Designed five core features within nine months, including a full CRM built in under three months using Claude Code, significantly accelerating delivery by reducing months of traditional design and build time before engineering handoff.
Designed a management system supporting workflows responsible for $35M in potential user sales post-release.
Designed a full EHR system with detailed permissions, roles, settings, and view structures supporting both clinic-level and entity-level workflows.
Worked within a small, highly efficient team alongside the Head of Product and two engineers to rapidly prioritize user needs and deliver features in ~4-week lean agile release cycles.

2023 — 2024

Senior Product Designer · Avodah (AI SaaS)

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Led product design across two divisions of an AI-powered B2B SaaS platform
Designed workflows translating AI-generated insights into actionable customer-facing experiences
Co-facilitated design sprints aligning business goals with emerging AI feature opportunities
Maintained shared design system supporting scalable implementation across engineering teams
Partnered closely with product leadership to define interaction patterns for AI-assisted tooling

2021 — 2023

Senior Product Designer · Brightflow AI (Founding Designer)

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Founding product designer for FinTech AI SaaS platform delivering automated financial insights for SMBs
Designed end-to-end AI-driven workflows translating complex financial signals into decision-support dashboards
Defined early product structure across onboarding, reporting, and forecasting experiences
Partnered with product leadership to prioritize roadmap initiatives using RICE scoring in Productboard
Built scalable design system improving delivery speed by ~40%
Synthesized customer research into new AI feature opportunities
Facilitated discovery workshops aligning stakeholders around model-driven product direction

2018 — 2021

User Experience Designer · Ameriprise Financial

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Designed advisor workflow platform supporting enterprise digital transformation initiative
Created behavioral archetypes that informed centralized advisor dashboard architecture
Improved advisor decision-making efficiency by ~30%
Contributed to creation of enterprise design system adopted across product teams

2013 — 2015

UX Visual Designer · US Bank

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Led visual experience design for new online banking platform launch
Conducted journey research across mortgage and checking workflows to identify usability gaps
Facilitated stakeholder workshops with mortgage specialists to improve application experience

2006 — 2012

Senior Creative Manager · Digital River

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Led cross-functional team of 12 designers and developers supporting global eCommerce checkout optimization
Directed experimentation strategy using A/B testing to improve conversion performance
Implemented project management framework that increased team productivity by ~40%
Partnered with business stakeholders to align UX improvements with revenue goals
Built collaborative culture connecting creative, product, and engineering teams

Experience in designing AI-assisted workflows.