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Scruffy

Building a 0→1 marketplace for pet owners and groomers.

The Opportunity

Scruffy is a two-sided marketplace connecting dog owners with mobile and brick-and-mortar groomers — discover, book, pay, and review in one app.

Groomers often have last-minute openings while pet owners struggle to find available appointments. Booking, scheduling, and communication were largely managed through phone calls and manual processes, creating missed opportunities for both groomers and customers.

Role
Founding Designer
Team
Founder • 2 engineers
Tools
Figma
Discovery

We needed to define how the marketplace would work.

The founder provided high-level requirements for a marketplace connecting pet owners and groomers. From there, I analyzed marketplace products and booking experiences to understand how supply, demand, scheduling, and availability were managed.

Cover of the Scruffy requirements PDF — a page by page breakdown
PDF · Requirements document Scruffy — a page-by-page breakdown Open document

From those requirements, I defined the information architecture, sitemap, page hierarchy, and role-based workflows for customers, groomers, and administrators.

Booking confirmation user flow
Booking confirmation flow
Sitemap — Customer, Groomer, and Admin screens mapped across the product
Sitemap across all roles
Solutions

Workflows for three roles.

I designed three role-based experiences across desktop and mobile, each tailored to the unique needs of customers, groomers, and administrators. Together they supported booking appointments, onboarding groomers, managing schedules, customer accounts, and day-to-day platform operations.

Showing 2 example workflows below.

Customer requesting a booking workflow

Customer screen 1
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Customer screen 2
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Customer screen 3
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Customer screen 4
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Customer screen 5
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Customer screen 6
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Customer screen 8
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Customer screen 9
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Customer screen 10
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Customer screen 11
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Customer screen 12
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Customer screen 13
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Customer screen 14
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Sign up to be a groomer workflow

Groomer screen 1
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Design Ownership

  • Sole product designer from concept through launch
  • Translated founder requirements into detailed product workflows
  • Defined IA, sitemap, user journeys, and core workflows
  • Designed onboarding, booking, account management, and marketplace workflows
  • Customized and themed an existing design system to create a cohesive product experience
  • Partnered directly with the founder throughout product definition

Platform Highlights

  • Customer, groomer, and administrator experiences
  • Responsive web experience across desktop and mobile
  • Groomer onboarding, booking, scheduling, and account management
  • Payments, reviews, and availability management
  • End-to-end booking experience from discovery to appointment
  • 0→1 marketplace for mobile and brick-and-mortar groomers